Link trees or link tree allows you to make the most of the only link available to everyone on Instagram. By creating a Link trees you transform the single link into several available for your client or even follower. And, with more links, you can drive more traffic where you need it – your store, a contact form, blog content, services page, etc.

Before we even start writing how you can create your Link trees, let’s explain what this link tree is after all.

Nothing more than a simple landing page, accessible from your Instagram bio, which includes tons of links.

There are several brands that want to make known to their public the various access pages to their store, or even ways to contact the company. In an after-sales service for example. And, Link Trees are great for that.

Since most social platform users access via mobile devices, link tree landing pages should be easy to navigate.

We have already explained the concept a little, now all that remains is to present how to access this link tree.

Below is an example of how the link tree appears in the @comoagentemora account.

When you enter Instagram, in the brand’s bio, you see only one link. That’s the trick, one link with multiple aggregated links.

Creative Agency, Luanda, Lisboa, Desenvolvemos Websites, E-commerce, Social Media and Brand Strategy, visual identity
Creative Agency, Luanda, Lisboa, Desenvolvemos Websites, E-commerce, Social Media and Brand Strategy, visual identity

Thus, it becomes easier to access various contents that you want to share with your audience through social networks. For example, Instagram, only allows the insertion of a link.

With the help of the link tree, you introduce a link, which in turn adds several links relevant to your business!

How to Create Link Trees

You know what we’re talking about, now it’s time to create one for your brand.

You can use some tools to create your link tree. We’ll leave just one (in our view the most used) Linktr.ee, a specialized tool for building Instagram biography links. Or, building a custom landing page on your website. This way you can have an even more personalized link tree.

Both forms may be free. Yes, having a link tree is free. Linktr.ee presents two possibilities – free and paid. If you pay it will give you more tools to customize. The free one comes with the company’s logo, in order to advertise the tool.

Now, if you go through Linktr.ee register to create an account.

Creative Agency, Luanda, Lisboa, Desenvolvemos Websites, E-commerce, Social Media and Brand Strategy, visual identity

Then add the links and organize them. Lastly, customize the appearance of your link tree.

After customizing, just click share and copy the link and put it in your Instagram Bio.

If so, choose to create a custom landing page. You should access your website management panel, for example: WordPress, and build a landing page dedicated to link placement. Make your personalization, copy the link and paste it in your Instagram bio.

Benefits

  • Possibility to add the links you want;
  • Possibility to add a brief introduction about your company;
  • Inclusion of links that you think are important for your audience to know;
  • Highlight products or services you want your audience to know about first.

What did you think of this sharing?

Does it make sense for your business?

If you want a personalized page for your link tree, talk to one of our creatives who will present several options on how to have your Link trees.

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