personal branding

Personal Branding is building your reputation based on what makes you unique. It’s the way your brand communicates and presents itself visually. It allows you to position yourself in front of your audience so that people understand your brand and your mission.

The goal is to generate a feeling of identification on your target audience. Only after selecting what kind of message makes sense to share with your audience, you can control what topics people associate with your brand.

The importance of establishing your brand

Creative Agency, Luanda, Lisboa, Desenvolvemos Websites, E-commerce, Social Media and Brand Strategy, visual identity

Your brand image has to stand out from the competition to be an influential professional in your field of work. A solid and strong personal brand not only positions you, but also allows you to overcome possible problems that may arise.

Personal Branding increases the visibility of the business, which boosts sales, recommendations and new opportunities.

What are the advantages of well-defined personal branding? It ranges from helping to highlight your qualities and differentiating factors, building a positive reputation to position your brand in a professional field, to creating proximity to potential customers and partners.

Personal Branding is what separates you from the rest of the people who are trying to be someone in their field. Building a personal brand allows you to stand out as someone people know, like and trust.

Difference between Personal Branding and Personal Marketing

Creative Agency, Luanda, Lisboa, Desenvolvemos Websites, E-commerce, Social Media and Brand Strategy, visual identity

It is easy to mix these two concepts, since they are elements of the same universe, however, there are differences between them.

In fact, they are concepts that complement each other. Personal Branding can resort to Personal Marketing tactics, and an assertive Marketing strategy contributes to the efficient management of a strong brand.

Personal Branding establishes a connection with the target audience, through a wide range of activities that convey the essence of the personal brand. The goal is to provoke feelings and make the audience identify with your brand.

Personal Marketing is synonymous with self-promotion. It is a set of tactics used to gain visibility for your personal brand, both online and offline. It is an activity directed outwards and to move the public to action.

3 simple tips to start establishing your brand:

  1. Set goals
  • What is the main value you want your brand to be remembered for?
  • What target audience do you want to reach?
  • Who is your persona?

You need to do some research to try to figure out if your brand identity matches people’s perception of it.

  1. Create good storytelling

Tell your story. Working your brand in a way that is not genuine is a sure recipe for loss. The idea is to use your story to add value to your audience, teaching something new or generating personal identification.

  1. Bet on brand authenticity

It’s your authenticity and passion that will make your brand stand out. Make your personality known and establish an emotional connection with your audience. Show what makes you special and how you stand out from the crowd.

  1. Define a content strategy

Providing valuable and useful content is one of the most effective ways to build your personal brand as it positions you as an expert in the field.

Start by figuring out which platforms are best for you, create a list of potential topics to cover and check the viability of producing different types of content.

  1. Develop your website

Having a website is the simplest way to be found on the internet. It is also a method that generates confidence, conveys professionalism and a strong ally that values you. In addition, having your own domain protects you from losing your account, something that can happen with your social media.

  1. Create a good network of contacts

As you develop your brand, it’s important to network regularly to grow your professional circle. The more connections you establish, the more likely your brand will be recognized.

  1. Develop your visual identity

The visual identity is the set of graphic elements that defines the brand and communicates the idea, values, purpose and mission to the public. It must be in line with your personality, convictions and ideas you want to convey.

The visual identity must be harmonious and coherent across platforms. Having your own style allows you to distance yourself from competitors and convey confidence and competence.

Now that we’ve covered some points about Personal Branding, what about starting to develop yours?

We hope the tips we left can be useful to start building your personal branding. But if you want, we are a team of creatives ready to help you build yours. Don’t forget this is a crucial point to start off on the right foot in promoting your personal brand, be it professionally or personally.

Schedule a meeting with one of our creatives, either to answer questions or even to help you take the first steps.

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