Sōl Yoga
Naming brand strategy + Social Media CreativeSōl Yoga is a wellness center dedicated to helping individuals achieve physical and mental balance through the practice of yoga.
Your mission is to provide a serene and inclusive space for people of all ages and abilities to embark on a journey of self-discovery, mindfulness, and improved well-being.
- Sōl Yoga
- Wellness Center
- Naming Brand Strategy
- October 2023
By merging elements of traditional Eastern practices and modern wellness techniques, we can communicate the fusion of the brand's fundamental pillars - serenity, equilibrium, and nature.
The design of the Sōl Yoga logo serves as a visual testament to its mission. Inspired by the simplicity and elegance of Eastern calligraphy, the logo features graceful strokes that symbolize the flow of energy within oneself. It embodies the very essence of the brand, capturing the transformative power of yoga and its ability to heal the soul.
The chosen colors for the Sōl Yoga brand identity further reinforce its message. Shades of deep aqua green and serene whites evoke a sense of tranquillity while symbolizing purity and clarity. These colors, combined with the gentle warmth of earthy tones, create an environment that invites professionals to embark on a transformative journey of self-discovery.
