How to sell more in special seasons and get the most out of it? By boosting sales and taking advantage of the full potential of seasonal marketing.
Mother’s Day, Father’s Day, Christmas, and New Year’s Eve are some dates that represent great sales opportunities.
These periods of seasonality can make all the difference in your business and for your brand.
Advertisements are shown on TV, radio, and online during the Christmas season to create the desire to buy a product or service. These are times when everyone wants to buy, and all businesses want to sell and grow.
But what is seasonal marketing anyway?
Seasonal marketing takes advantage of special dates to boost sales and keep the marketing and commercial areas busy.
When well-used, the strategy can be adapted at different times of the year. In other words, seasonal campaigns allow sales to increase at certain times of the year. But, how can you take advantage of these dates or times of year?
Start by selecting the most relevant special dates for your brand and business
Christmas is a super important time for any business, and it’s when most industries strategically make moves to boost sales and create stability for the whole year.
Since Christmas is a crazy busy time, you should also think about scheduling other dates that will attract your target audience. Choose the most relevant dates for your brand and come up with a strategy to sell more during these events. For example, if you have a store that sells baby clothes and accessories, your main customers are young moms between the ages of 20 and 36. Along with Christmas, other important dates for this customer group are Children’s Day, Halloween, Easter, Grandparents’ Day, and Carnival. During these times, people tend to buy more to spoil their little ones.
Seasonal marketing is a big part of this strategy. You need to come up with a solid plan for these dates to get ready and address any market gaps and customer concerns.
Make sure your seasonal marketing campaigns are good
Back in the day, all you had to do was have a good product and customers would stick around. But now, it’s not enough to just offer a quality product. You gotta know how customers make their buying decisions by studying their behavior and emotions.
To get started, you can ask them to fill out a customer form and while you’re at it, why not tell them about the weekly offer and all the perks that come with it?
You should convey a message that shows concern for what the customer needs and direct them to the product that is appropriate for their needs.This will create a positive customer experience that will lead to successful conversions. This sends a message of concern.
Make sure you let people know what you're doing
If you want your customers to know about your upcoming campaign, make sure to let them know ahead of time.
For important dates or product launches, it’s best to give at least a month’s notice.
And don’t forget about Christmas! Physical stores start putting up Christmas decorations a whole month before the actual day.
Make use of all the tools available to you for spreading the word – social media, email marketing, and even landing pages.
No matter which strategy you choose, make sure your campaigns entice users to visit your website. Always highlight the benefits of your products and the discounts or offers they can get. And remember, these deals should be available as soon as you start promoting them. After all, customers might be tempted to make a purchase before the special date arrives.
Partnerships are key
If you want to amp up your campaign and get more exposure, partnering up with others is a solid strategy.
Look for partners who share your goals, visions, and missions. Take influencers, for instance. They not only have a dedicated audience, but they also know how to communicate effectively. This can really help in converting their followers into your customers. Just make sure to choose an influencer who resonates with your business and brand.
Lastly, use social media to your advantage
Many individuals incorporate social media into their daily lives. The majority of these individuals consume content in the form of videos, visuals, and written materials. Thus, utilize this platform to engage with the audience, showcase the advantages of your product or service, and initiate seasonal campaigns.
Seasonal marketing offers opportunities for all, so don’t hesitate any longer: commence investing in this strategy of consumption through your social networks and never cease to promote your offerings.
Lastly, monitor the activities of your primary competitors. Pay visits to their stores, particularly during the lead-up to significant occasions. Gather inspiration for promotions, marketing tactics, and anything that captures your interest.
Enroll in your competitors’ newsletters and actively follow their social media accounts. However, don’t anticipate immediate substantial outcomes from your initial campaigns; what matters is comprehending and implementing. Gradually, you will devise effective strategies.
So, have you already grasped how to leverage special occasions through seasonal marketing? Share your thoughts in the comments section, and let us know how this article has benefited your brand.
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