The logo is a symbol that represents a brand or company. It is a graphic element that should instantly identify a business and symbolize its core values in the most memorable way possible.
When a company or brand decides to develop a logo, it is essential that those responsible for creating it are aware of all the company’s values. After all, one of the objectives of a good logo is to convey the main ideals of the company.
Good research is key to creating a logo. In addition, the development has several studies of design, psychology, semiotics, marketing and many other subjects.
A good logo is easily recognizable and plays an important role in the psychology of consumers and potential customers. The visible elements are:
Color: Choosing which color palette to use is not an easy task. The color of the logo has the ability to create psychological sensations in the consumer’s mind, and can reflect their emotions. Therefore, it needs to be aligned with the brand values and what it wants to convey.
Typeface: If your company’s name is featured in the logo, choosing the right typeface is critical.
Symbols: People should be able to identify your brand just by seeing the symbol and not confuse it with another competitor, as the logo has to be something unique.
Why create a logo for your company
Not investing properly in creating the visual identity can mean that your brand does not convey to potential customers the seriousness, professionalism, commitment and credibility that you want to convey.
The visual identity created for a company serves to make it unique in relation to the competition and be easily recognized by consumers, partners, suppliers and other stockholders.
What is the main purpose of a logo? Identification.
Trends are fleeting, but a specific brand with a memorable logo, good branding and marketing will never fade from memory.
Before creating the logo for your brand it is important to reflect. What are the competing brands and how do they present themselves? What colors and symbols do they use? These questions are important so that they can create a unique symbology that is easily associated with their brand.
Identification: Your design needs no hidden meanings. The focus should be on identification in the first instance.
A well-designed logo design is memorable, helping consumers remember the brand.
First impression: With so many companies, a brand has little opportunity to impress customers. So if the logo design fails, the whole process can be compromised.
Brand values: Can also be used to communicate important messages and values.
Competition: They are a unique feature of the business.
Brand loyalty: As your brand grows, your logo becomes more familiar to a large number of people, creating the perception that the brand is trustworthy, causing them to come back to the company again and again.
Common logo design mistakes
– disproportionate size;
– Improper positioning;
– Graphic elements that visually compromise the logo.
It is advisable to avoid creating different types of logos for specific purposes, such as contact cards, letters, etc.
As consumers come to know, like and trust a specific brand, they are more likely to respond positively to encounters with its logo, which can lead to increased sales or improved public awareness of the brand target.
Furthermore, a quality logo implies a very high degree of professionalism and competence, which can help potential customers to choose your company over a competitor with a lower quality logo.
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