You have probably heard the term “brand” many times in the business and entrepreneurship world. The brand is a concept that goes far beyond the mere logo. It is the core of a company, the perception that consumers have of it, its products and services. In this article, we will delve into the depth of the brand’s meaning, uncovering why it is much more than just a logo. Get ready to find out how the brand is the heart of a company and how it can influence business success.