Creative Agency, Luanda, Lisboa, Desenvolvemos Websites, E-commerce, Social Media and Brand Strategy, visual identity
Fenty Beauty: How to Take Advantage of a Market Failure to Your Brand’s Advantage

In the rapidly evolving beauty industry, few brands have achieved as significant and revolutionary an impact as Fenty Beauty. Founded by Rihanna in 2017, the brand has not only launched an impressive line of makeup products, but also sparked a revolution in the concept of inclusion and diversity in the beauty market. This article will explore Fenty Beauty’s journey and how the brand was able to turn a market failure into a strength, becoming an industry icon.

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