Insights

You have probably heard the term “brand” many times in the business and entrepreneurship world. The brand is a concept that goes far beyond the mere logo. It is the core of a company, the perception that consumers have of it, its products and services. In this article, we will delve into the depth of the brand’s meaning, uncovering why it is much more than just a logo. Get ready to find out how the brand is the heart of a company and how it can influence business success.

Brands often leverage the power of nostalgia to create an emotional bond with customers. By reviving elements from bygone eras, businesses can evoke sentimental memories and forge a profound link with their intended audience. In this blog post, we will delve into the efficacy of utilizing nostalgia as a strategic approach for brands. This is achieved by reinforcing the emotional connection and sentimental recollection within consumers.

Recently, DesignRush, one of the leading discovery platforms for marketing agencies, ranked our agency as one of the best in Portugal because the Portuguese creative industry has increasingly stood out on the global stage. Our commitment to delivering high-quality creative solutions to our clients is evident in this achievement. In this article, we will examine the importance of this recognition and its impact on our agency.

Sensory marketing is a relatively new concept, but it is quickly gaining traction in the marketing world. It is a concept that uses sensory stimuli to engage customers with a brand, product, or service. In this blog post, we will explore the power of sensory marketing and how it can be used to effectively connect with an audience.

Skin care is a universe that attracts everyone’s attention, and when a celebrity like Hailey Bieber enters this scene, it is inevitable that the world will become obsessed. Hailey Bieber’s Rhode skincare line isn’t just about products, it’s about a journey of beauty and self-confidence. In this article, we’ll take a deep dive into the marketing strategy behind this skincare line and discover how it’s redefining industry standards.

The social media scene has brought with it a new category of celebrities – influencers. These charismatic figures have gained loyal followers and become brand ambassadors. However, there is one vital lesson that both aspiring influencers and brands need to understand: the importance of choosing partnerships wisely. In this article, we’ll dive into the intricate relationship between influencers and brands, exploring why choosing which brands to associate with is a crucial step to long-term success.